Angela Bassett Becomes the New Voice for OLAY Quench Body Lotion for African-American Women

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Oscar-nominated actress Angela Bassett will lend her voice to Olay's Quench body lotion targeting African-American women, which the Procter & Gamble Company awarded to Burrell - one of the nation's leading African-American owned full-service communications agencies.

The national television and print campaign, promoting Olay's Quench body lotion for the African-American market begins this month.

Angela Bassett personifies the kind of woman who buys Olay products. She has ageless beauty and an aura of sophistication but she's also very likable and real, a very rare combination,” said Brenda Blonski, senior vice president/group creative director at Burrell. “Research shows African-American women have different skin conditions and behaviors as it relates to how they use beauty products. Burrell's consumer insight and innovation will develop specific messages about Olay products that should have amazing appeal and resonance among African-American women,” adds L.T. Cushon-Dillard, vice president/account director, who is also a beauty and skincare expert at Burrell.

Bassett, a celebrated star of stage and screen, has built her career portraying some of the most admired black women in history, such as Rosa Parks, Betty Shabazz and Tina Turner. The Golden Globe and NAACP Image Award winner, who is also a Yale graduate, has built a following with her roles in contemporary dramas: “How Stella Got Her Groove Back,” and “Waiting to Exhale.”

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